Marketing blasts are fairly straight forward. An automated email that you want to send on behalf of the company as part of an email drip series.There are two types of rich HTML emails that you can create in Hubpsot: One of the most common use case for using the marketing email editor is when you want to send out company level announcement to clients or prospects. When to use Hubspot Marketing Emails? Hubspot Marketing emails for company level announcements and communication Sequences can be used if your company has sales hub pro or higher.Īnother important feature to note is that if you truly want to automate personalized sequence based outreach using workflow you need to upgrade to sales Hub enterprise to use this feature. If you want to create a email drip series then you need to upgrade to Marketing Hub Pro or higher. Marketing emails can be used as part of starter marketing hub. Each hub has different tiers called Starter, Professional and Enterprise. Let’s outline the hubs Hubspot currently offer to their customer. Some companies may even use Hubspot for their customer success management. Most companies go with a combination of sales and marketing. Hubspot Hubs & How They Play A Role In Email Communication I hope by the end of this post you will have a clear picture between these two email communication products built inside Hubspot and which one to use for your next campaign.īefore we begin, it’s important to outline email marketing & sequences under the proper Hubspot hubs. When I talk to marketing leaders they are often confused as to why use sequences that hardly has any brand control on how the email looks. In this tutorial we will create a framework that will allow any growing business to select the right method of email communications between the two option. Things get a little complicated when companies cannot figure out which channel to use to communicate with prospects and clients. The Hubspot ecosystem allows you to communicate via email using 2 primary channels: Hubspot Marketing Emails Vs Sequences – When To Use Them For Business Communication.
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